General Mills Monsters get muppet glow-up

It’s time to say happy boo-day to the General Mills’ Monster Cereals. 

Boo Berry, Count Chocula, and Franken Berry are celebrating 55 years on store shelves this Halloween. The terrifying trio are getting new boxes to go along with their encore partnership with The Jim Henson Company.

The new box designs will allow fans to flip over each box to craft their own spooky puppet. These limited-edition designs are slated to be in stores late into this month.

A limited-edition fuzzy Count Chocula cereal box will be an exclusive drop for Walmart.com on Oct. 1 for $7.76. It’s designed to replicate the fleece texture of The Jim Henson Company’s reimagining of the puppets.

Megan Brooks, Business Unit Director for Family Favorites Cereal at General Mills said, “For 55 years, the Monsters have brought a smile, and a little thrill, to cereal bowls… Fans loved Count Chocula, Boo Berry and Franken Berry reimagined through The Jim Henson Company’s creativity last year, so we were excited to team up again to create fresh new packaging designs that celebrate the characters and bring even more Halloween fun to store shelves.”

“Last year, our team from Jim Henson’s Creature Shop had so much fun bringing these beloved Monsters to life as puppets, and we know our fans will enjoy seeing them again this season for more memorable magic… And new this Halloween, we’re giving cereal and Jim Henson Company fans alike the chance to put their creativity to the test by transforming each cereal box into its own Monster puppet,” said Nicole Goldman, Executive Vice President of Branding for The Jim Henson Company.